SFL Announces the Appointment of Industry Experienced Lee Palmer

SFL is pleased to announce the new appointment of Lee Palmer as the company’s new Regional Sales Manager for the UK domestic and commercial flue and chimney market as part of a strategic reorganisation.

Lee joins the team and will be responsible for contributing to SFL’s overall success, growing and developing the company’s customer base in the UK. Lee has been in the industry for over 20 years and brings a wealth of experience and market knowledge. Lee’s has worked within leading flue distribution companies, as well as chimney manufacturers and been involved in both domestic and industrial/commercial heating projects.

Lee Palmer said,

“SFL is such a well-known and well-respected company in the market. Their product offering and quality are second to none. I’m delighted to be part of the team and utilise my experience of providing a high level of service and support to customers in my territory. SFL has huge potential, and it’s an exciting time to be part of the team bringing back the brand to where it belongs.” 

Lee will form part of a new dynamic sales team alongside recently appointed Paul Fox from our sister company at Powrmatic, as SFL look to grow, and extend its quality reputation into the flue and chimney market.

Flavio Buccianti​, SFL Managing Director, commented:

“Lee brings such valuable insight into the flue and chimney markets. With his industry knowledge, expertise and contacts, Lee is a great addition to the team and will play a vital part in moving SFL to the next step as part of our new strategy.”

We welcome Lee to SFL and wish him every success in this important role.


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