New Team, New Product Lines, New Components – Same Ethics

17 September 2025

SFL Flues & Chimneys, a leading name in chimney and flue manufacturing, is entering an exciting new chapter. With fresh talent joining the team, the launch of advanced product lines, and the evolution of trusted systems, SFL continues to set benchmarks in innovation—while staying true to its long-standing ethical values.

Strengthening the Team with Expertise

To support its growth and customer-first approach, SFL has made key appointments within its sales team. Ben Canning has joined as Customer Services Manager, while Damian Tyrrell takes on the role of Regional Sales Manager for the North and William Lloyd becomes Regional Sales Manager for the South.

Damian and William bring decades of experience in the flue and chimney sector, with proven track records in senior positions across the industry. Their expertise will strengthen SFL’s regional presence, deepen relationships with distributors and stockists, and ensure customers benefit from expert guidance alongside high-quality products.

Expanding Product Lines: SVit® and SelFlex®

SFL has broadened its offering to the stove market with two new lines: SVit® vitreous products and SelFlex® flexible products.

Proudly Made in Britain, SelFlex® has already set itself apart as the only truly flexible yet highly durable product in the market. With installers increasingly demanding performance as well as flexibility, SFL recommends SelFlex® as the benchmark for quality in flex systems.

Re-Introducing Nova® – Now with Smarter, User-Friendly Components

The Nova® twin-wall insulated flue system remains SFL’s flagship product—engineered to deliver outstanding performance for both residential and commercial applications.

Nova®’s twist-lock design makes installation quick, safe, and reliable, significantly reducing labour time on-site. The system now features new user-friendly components, including:

• An easy-fit starter length with test point

• Fast and strong brackets for secure mounting

Compatible with a wide range of appliances—from wood-burning stoves to biomass boilers and modern condensing systems—Nova® combines versatility with energy efficiency. Its advanced insulation minimises heat loss and reduces emissions, supporting more sustainable heating solutions.

Ethics at the Core

Innovation and growth are important, but for SFL, ethics always come first. As part of the Sphering Group, the company operates within a strong ethical framework that prioritises safety, compliance, and environmental responsibility.

Managing Director Sami Caglar explains:

“SFL is the only manufacturer in the UK selling products through distribution only. We have always kept ethical trading as priority number one, ensuring our products are supplied through our distributors and stockists. We focus on what we do best—manufacturing high-quality products—while our trusted partners deliver excellent service to the end users. If you’d like to join our family of distributors, we’d love to hear from you.”

SFL’s ongoing investment in UK-based manufacturing reinforces this ethos. By keeping production local, the company reduces its carbon footprint, supports the economy, and ensures a resilient supply chain—all while maintaining the highest standards of quality.

Looking Ahead

With a stronger team, new product innovations, and unwavering ethical values, SFL is well-positioned to lead the flue and chimney industry into the future. By combining technical excellence with integrity, the company continues to earn the trust of customers and partners alike—proving that progress and principles go hand in hand.

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📍 SFL Flues & Chimneys
Pottington Business Park, Barnstaple, North Devon, EX31 1LZ
📞 Tel: 01271 326633