New Brand & Strategy For SFL

06 February 2023

SFL is a leading prefabricated chimney manufacturer in the UK. It has over 50 years of experience in flue & chimney systems across Residential, Commercial, and Industrial markets.

As part of its next chapter, SFL has completed an extensive rebranding overhaul following its recent acquisition by the Sphering Group.

 

 

Sphering is the market maker in Flue and Air Care across Europe. Its portfolio includes Apros, Eurotip, Joncoux, Lorflex, MK, SFL and most recently EKA in Germany.

As a committed company, determined to play an active role towards the environment and society, Sphering has its own R&D centre: “WeLab”. This facility has allowed the group to comply with the newest European standards in terms of security, safety, and performance of their products and adopt a responsible innovation approach.

The Sphering Group has over 1000 employees and a turnover of 190 million euros, with each business renowned for expertise in the design, manufacturing and distribution of innovative, high-quality chimney and ventilation systems.

Sphering celebrated a century of existence in 2019. Faithful to its historical values, Sphering has implemented its CARE policy with customers, employees, secured and efficient products, environment, and society. Supported by committed local teams and backed by controlled financial stability, the Group has demonstrated its ability to carry out rapid, structured, and profitable growth.

Learn more: www.sphering-group.com

 

 

SFL’s updated brand now aligns with Sphering’s identity, strategy, and core values. By focusing on the co-development of products and innovation, across the eight business units, its aim is to extend market share.

The new branding will be rolled out in the coming weeks via our website and social channels. It will become a valuable resource for understanding our business values, solutions, culture, and commitment to our people and customers.

Flavio Buccianti, Managing Director of SFL, commented:

“The acquisition and exciting rebrand of SFL is to support the strategic vision and accelerated growth aspirations of Sphering. Being part of the Sphering family will ensure we take SFL to the next level. As we continue to look ahead, our new look identity reflects the innovative company we are actively becoming.”

 

Download the Press Release here:

 

SFL Contact:                                                                                          Sphering Contact:

Adam Tovey                                                                                               Charlene Salmon

Brand & Marketing Manager                                                                 Corporate Communication Manager

adam.tovey@sflchimneys.com                                                              c.salmon@sphering-group.com