SFL Flues & Chimneys
Pottington Business Park
EX31 1LZ

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SFL’s Growth Continues with Appointment of New Head of Sales & Marketing

18 August 2022

We are delighted to announce that we have recently appointed the highly experienced flue and chimney expert Peter Cook as SFL’s new Head of Sales & Marketing.

With over 20 years of experience in flues, chimneys, HVAC contracting, stoves, gas, and Biomass industries, Peter will be responsible for selling and promoting the SFL product range to new and existing customers and developing and maintaining business partner relationships providing total exposure to multi-channel routes to market in the UK, EMEA and North America.


After working for three flue and chimney manufacturers with major construction and consultant companies, Peter will focus on projecting SFL’s commercial range to the specification market whilst also expanding SFL’s domestic product offering to installers, showrooms, and partners.

Peter commented said,

“I am excited to have joined SFL and look forward to growing our brand, market share, product offering and profitability. I relish the opportunity to meet our partners, old and new. SFL are the leading British Chimney and Flue manufacturer, offering complete turnkey solutions to the Construction, HVAC, Industrial and Manufacturing sectors through our network of partners worldwide, and it’s great to be joining such a prestigious and trusted brand.”

He continues:

“Having invested in our teams across the business, our factory plant, warehousing and stock levels, we can offer very short lead times for the manufacture of special projects, leaving nothing unplanned. Thus, eradicating unexpected problems and ensuring a successful program of works is delivered on time”.

We wish Peter an excellent integration and success within the SFL team. You can contact Peter to discuss your project and requirements on 07776 657 079 or email peter.cook@sflchimneys.com

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